Boomerang iTV develops measurable interactive television solutions that actively communicate, interact and engage with targeted viewers, bringing them deeper into branded content and allowing advertisers to establish a two-way, evolving, on-going dialogue with consumers.
Our turn-key professional services team works closely with clients to understand the business goals, creative vision and ROI for reaching and engaging customers across multiple platforms and devices.
We provide strategic consulting, iTV media planning services, broadcast design, user interface design, production/project management, and development services that deliver compelling and highly responsive interactive television experiences. Our performance analytics experts provide back-end measurement and analysis of interactive campaign data, including optimization strategies and valuable insight into consumer behavior across various return paths.
Boomerang iTV helps advertisers, content providers and distributors leverage the power of robust, interactive television applications, regardless of the delivery mechanism. Whether it’s brand awareness, lead generation or media accountability, the two-way path of advanced platforms delivers a value proposition unique to television: consumer dialogue.
